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Bioscience Company's Marketing Plan to Promote Cell Sorter

By Donna Peterson

Prominent bioscience company wanted to promote its new, affordable cell sorter used for complex cytometry analysis.

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Closed Loop Reporting of Your B2B Marketing Will Produce the Best Results

By Donna Peterson

What is Closed Loop Reporting?

At the most basic level, closed loop reporting brings together marketing and sales data to complete the picture of what is working (or not).

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