WI Marketing Blog

Do Not Waste Money On Junk Lists

Mar 25, 2019 12:25:05 PM / by Donna Peterson posted in List Acquisition, Email Marketing, Direct Mail, direct marketing, email lists, postal lists

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It will come as no surprise to you that not all lists are equal. Quality, accuracy, availability, price and so many other factors can vary hugely across different sources.

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5 Steps to a Direct Marketing/Social Campaign

May 31, 2018 3:47:51 PM / by Haley Pesce posted in B2B, Database, List Acquisition, Email Marketing, B2B Marketing, competition, SMART goals, b2b social media, budget, B2C, Community

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Whether you are a B2B or B2C company, you’ve probably explored using social media to accomplish some of the same goals of your email marketing campaigns. In this post, you’ll hear how you can use some social media concepts to make your email marketing better.

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Save Time Researching B2B Marketing Sources - Use a veteran List Broker 

Feb 22, 2018 11:51:00 AM / by Donna Peterson posted in List Acquisition, B2B Marketing, List Broker

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Let the List Broker do all the researching and then you make the final decision on what you want to use. Before you start researching lists make sure that you understand who your target audience is.

There are so many B2B postal and email lists being promoted these days it is hard to determine, which lists are worth testing and which ones are garbage.   Here are the steps a List Broker will discuss with each and every source across different veritcal in different parts of the world.   

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How to Uncover Quality B2B Lists for Executive Education Programs

Feb 15, 2018 11:25:00 AM / by Donna Peterson posted in List Acquisition

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I work with several elite Universities in helping them find quality marketing sources to promote their Executive Education programs.  These Universities have to be very careful on what sources they use because their reputations can not be connected with questionable or unverified data.   In order to be sure you are receiving the best data verify that it is cleaned/updated regularly (daily if possible) and can-spam compliant.

There are so many B2B postal and email lists being promoted these days it is hard to determine, which lists are reputable and worth testing.   With years in the B2B list industry we have put together the following questions as a guideline before placing an order.

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