What is email list cleaning?
Email list cleaning is the process of updating your email contact list by removing any and all subscribers who have not opened any of your emails in a certain period of time, usually 6 months. This could be contacts that are no longer engaging with your emails or dated email addresses that are no longer active. Their emails could be causing your bounce rates to be high, your emails could be blocked or might have become spam traps.
Chat GPT was introduced to all of us in November 2022. Most of us thought it was the answer to our prayers. I know I did. I thought it was the best thing since sliced bread. I started using Chat GPT for various tasks that usually took me hours, but now this fantastic AI tool was doing it in minutes, if not seconds.
To stand out from your competition and to create successful marketing campaigns, you must create messaging that speaks directly to your audience. According to HubSpot, 42% of companies know their audience's basic demographics. Knowing your customers basic demographics is a great start, but more is needed to develop campaigns that will increase your customer base and loyalty.
What is email optimization? How would I apply it to a B2B email campaign sent to get people to sign up for and participate in manufacturing machine auctions?