Why Your Marketing Campaign is Not Working

By Donna Peterson

Marketing is a blend of science and creativity. There is no right or wrong way. You can follow best practices along with tried and trusted methods of getting results, but in the end it does not guarantee success. #1 Thing for a successful marketing campaign - You need to understand your goals and research the different ways to achieve them. These tips will help you plan a path to reach your marketing goals and reinforcing your companies mission.

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Top Companies are Turning Back to Direct Mail

By Donna Peterson

In order to increase effectiveness, all B-to-B marketing campaigns must include some Direct Mail. It is all about that perfect combination of traditional and modern media. As marketing technology has been evolving, there are some people who do not think there is a need for postal campaigns, many believing that direct mail is “dead” or “out of date”.

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Do Pretty Images Constitute an Effective B2B Email Marketing Campaign?

By Haley Pesce

Below, you'll find some very simple, quick-to-implement techniques to generate effective B2B email marketing campaigns.  Even though this picture below attracted your attention, find out below why I should have NEVER put it in this email - 

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Effective Ways to Select A List Broker

By Donna Peterson

If you've used a list broker before you'll be familiar with how we can help you. However, if you’re new to list rental you will be interested in our article What is a list broker?

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