"The people who are crazy enough

to think they can change the world

are the ones who do."

Steve Jobs

I have been working in B2B marketing for over 20 years in a company with a 40 year legacy, and still I did not consider myself a Thought Leader until I started to listen to my clients. Several clients commented that our discussions gave them several ideas to act upon. So here I am writing about various B2B marketing topics to help companies make the best decision for their unique brand. 

When marketing your Executive Education program, you have creative demands, budget limits, and channels decisions to consider.

How many executives are there in the world?   There are 45,508 companies listed in the stock exchange around the world. Then if you consider all the other companies that are not on the stock exchange, there are millions of executives in the world that are all interested in keeping themselves current.   

How do you find the right executives for your particular program?