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Why Mapping Your Customer's Journey is Important

By Donna Peterson

To stand out from your competition and to create successful marketing campaigns, you must create messaging that speaks directly to your audience. According to HubSpot, 42% of companies know their audience's basic demographics. Knowing your customers basic demographics is a great start, but more is needed to develop campaigns that will increase your customer base and loyalty.

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How B2B Companies Can Build Brand Loyalty

By Tracy Karavetsos

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