When marketing your Executive Education program, you have creative demands, budget limits, and channels decisions to consider.
How many executives are there in the world? There are 45,508 companies listed in the stock exchange around the world. Then if you consider all the other companies that are not on the stock exchange, there are millions of executives in the world that are all interested in keeping themselves current.
How do you find the right executives for your particular program?
Education is a lifelong pursuit for many people. We go to school, study hard, earn the grades to take us to University, then most people head out into the working world. Education however, doesn’t stop there.