I recently had a client who had to explain to upper management why they work with World Innovators and why I recommend the sources I do. Here is the response I sent back that I thought might be of interest to other people.

The word “blog” has been used for many years, associated with all levels of content creation, from a daily journal to a CEO’s official channel of communication. In 2020, the purpose of a blog is both multi-purposed and multifaceted. Blogs are an essential staple of a strong marketing strategy. They are especially prevalent in the B2B space, with 55% of marketers say blog content creation is their top inbound marketing priority. Industrial Auctions can use blogging to educate and promote the benefits of using auction services.