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There is no doubt that the restaurant industry is amongst the hardest hit industries due to COVID. These are crazy times, and going into the 9th month of restricted gatherings and operations, restaurants are struggling. Founded on conviviality and people getting together to share a meal or drink, restaurants support everything that COVID is preventing.

In fact, "The restaurant industry expects to lose up to $240 billion by the end of 2020" (National Restaurant Association). Additionally, "over 71% of restaurants had a profit margin under 10% in 2019" (Independent Restaurant Coalition). Given these horrifying statistics, it is evident that many restaurants are being forced to shut.

There is no doubt that the restaurant industry is amongst the hardest hit industries due to COVID. These are crazy times, and going into the 9th month of restricted gatherings and operations, restaurants are struggling. Founded on conviviality and people getting together to share a meal or drink, restaurants support everything that COVID is preventing.

In fact, "The restaurant industry expects to lose up to $240 billion by the end of 2020" (National Restaurant Association). Additionally, "over 71% of restaurants had a profit margin under 10% in 2019" (Independent Restaurant Coalition). Given these horrifying statistics, it is evident that many restaurants are being forced to shut.

Driving high volumes of traffic to your website doesn’t always spell success when it comes to auctions. Savvy marketers are digging deep into their data to understand where their buyers actually come from and how to hold on to them. There are several industrial auction companies out in the marketplace so you must make sure your messaging is consistent and follows your branding specifications.

I have been working in B2B marketing for over 20 years in a company with a 40 year legacy, and still I did not consider myself a Thought Leader until I started to listen to my clients. Several clients commented that our discussions gave them several ideas to act upon. So here I am writing about various B2B marketing topics to help companies make the best decision for their unique brand.