Customer engagement is at the heart of every business. Connecting with your target audience has become the number one job of marketing. Knowing what your customer wants and providing them with the solution will put you ahead of the competition. You want to be top of mind with your customers so when they finally decide to make a purchase, they feel confident choosing your business.
When it comes to setting up a marketing campaign strategy, the #1 objective is to be efficient. It's not just important to have the campaign implemented at the right time, but rather to do the right thing that will lead to positive results.
Since I have been in Marketing, several new channels have become available and when they do, they are the new, shiny object that everyone is attracted to. Some people go as far to say you need no other marketing channels but the new one. I strongly disagree and believe you need all the channels to make a good, efficient marketing campaign that leads to a foundational strategy.
Back in May 2015 Google said that ‘more Google searches took place on mobile devices than on computers in 10 countries’. So, the answer to the question of whether your website needs to be compatible with mobile devices is simple: Yes!