Prominent bioscience company wanted to promote its new, affordable cell sorter used for complex cytometry analysis.
Targeting a technology-based industry has one fundamental challenge – the parameters keep shifting! With advances in research, development, and changing legislation, biotechnology is constantly trying to keep pace with the latest trends and challenges that society throws up.
Healthcare, food and agriculture, industrial and environmental sectors – the biotechnology industry is diverse in its very nature. Driving sales from such extensively different companies can create unique challenges. B2B marketing for the biotechnology industry must take a considered and tailored approach to succeed.