It's March of 2020 and the world and economy seem to have done a 180. The Coronavirus has caused overwhelming changes in human to human interaction, including the idea of social distancing. As a result, laws all over the country are being changed. In CT, "eating in" at restaurants has been shutdown with service being restricted to take out and delivery only.
This has left many restaurants vulnerable to profit decline and inventory spoilage. So, what can you do to stay afloat during these times of chaos? The key to success seems to be innovative marketing.
Keep your restaurant top of mind and offer something unusual to attract customers and get their repeat business. Whether in good times or bad, you must first make sure you know your audience; are you serving millennials, the older generation, or families with kids?