WI Marketing Blog

Bioscience Company's Marketing Plan to Promote Cell Sorter

Dec 4, 2019 5:50:10 PM / by Donna Peterson posted in B2B, Marketing for Biotechnology Industry, Targeting, email lists, b2b company, awareness, campaign strategy, innovative marketing, Bioscience, Cell Sorter, Audience Reach

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CLIENT'S OBJECTIVE
Prominent bioscience company wanted to promote its new, affordable cell sorter used for complex cytometry analysis.

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Use Social to Create Meaningful Connections with Your Customers

Jun 15, 2018 2:17:32 PM / by Donna Peterson posted in Calls to Action, social media, B2C, customers, connections, Facebook, awareness, buyer journey

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Anyone who has followed our blogs for a while will know that we’re fans of social media. We’ve helped clients build social campaigns that have led to an increase in business leads and sales. However, not all social campaigns are created equal.

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