World Innovators B2B Marketing Blog

Do B2B Companies Need to be Compliant with GDPR (General Data Protection Regulation)?

Do B2B Companies Need to be Compliant with GDPR (General Data Protection Regulation)?

 

GDPR is a European legislation that will come into force in May of this year. If you hold data on any person (including business-to-business contacts), you need to know about the new rules governing the collection and use of personal data.

Strategizing to Implement a Responsive B2B Multichannel Marketing Campaign

Strategizing to Implement a Responsive B2B Multichannel Marketing Campaign

Multichannel marketing is about choice - allowing your customers to connect and buy from you through their preferred media.

Searching for Quality not Quantity of Postal  or Email Lists

Searching for Quality not Quantity of Postal  or Email Lists

It will come as no surprise to you that not all lists are equal. Quality, accuracy, availability, price and so many other factors can vary hugely across different sources.

Add Direct Mail to Your Next B-to-B Marketing Campaign

Add Direct Mail to Your Next B-to-B Marketing Campaign

In order to increase effectiveness, all B-to-B marketing campaigns must include some Direct Mail. I was recently at the Annual DMA &Then Show, and there was a session Print is Alive.   The session was packed with business executives sitting on the floor and standing in the hall, just to hear the speakers.   I believe that confirmed that PRINT is very much alive and needed.

Founded in 1980, World Innovators has been a pioneer in B2B Marketing Worldwide.