WI Marketing Blog

Top Companies are Turning Back to Direct Mail

May 29, 2019 12:52:51 PM / by Donna Peterson posted in B2B Marketing, Direct Mail, 4 tips, response rate, blog

0 Comments

In order to increase effectiveness, all B-to-B marketing campaigns must include some Direct Mail. It is all about that perfect combination of traditional and modern media. As marketing technology has been evolving, there are some people who do not think there is a need for postal campaigns, many believing that direct mail is “dead” or “out of date”.

Read More

Do Not Waste Money On Junk Lists

Mar 25, 2019 12:25:05 PM / by Donna Peterson posted in List Acquisition, Email Marketing, Direct Mail, direct marketing, email lists, postal lists

0 Comments

It will come as no surprise to you that not all lists are equal. Quality, accuracy, availability, price and so many other factors can vary hugely across different sources.

Read More

Do B2B Companies Need to be Compliant with GDPR (General Data Protection Regulation)?

Jan 19, 2018 10:52:13 AM / by Donna Peterson posted in B2B, Database, Email Marketing, Direct Mail, Grow House List, email lists, postal lists

0 Comments

 

GDPR is a European legislation that will come into force in May of this year. If you hold data on any person (including business-to-business contacts), you need to know about the new rules governing the collection and use of personal data.

Read More

Strategizing to Implement a Responsive B2B Multichannel Marketing Campaign

Oct 12, 2017 11:20:00 AM / by Donna Peterson posted in B2B Marketing, Direct Mail, Multichannel Marketing Campaigns

0 Comments

Multichannel marketing is about choice - allowing your customers to connect and buy from you through their preferred media.

Read More
Founded in 1980, World Innovators has been a pioneer in B2B Marketing Worldwide.