GDPR is a European legislation that will come into force in May of this year. If you hold data on any person (including business-to-business contacts), you need to know about the new rules governing the collection and use of personal data.
Multichannel marketing is about choice - allowing your customers to connect and buy from you through their preferred media.
In order to increase effectiveness, all B-to-B marketing campaigns must include some Direct Mail. I was recently at the Annual DMA &Then Show, and there was a session Print is Alive. The session was packed with business executives sitting on the floor and standing in the hall, just to hear the speakers. I believe that confirmed that PRINT is very much alive and needed.