World Innovators B2B Marketing Blog

Direct Mail is Coming Back - B2B Success

Direct Mail is Coming Back - B2B Success

Whether you have used Direct Mail before or not, it is a channel you should be utilizing. While most of your competitors are exclusively using digital messaging, an untapped opportunity is at your fingertips. Direct mail now stands out because postal mail boxes are not being inundated with tons of direct mail pieces. This gives your promotion a chance to be front and center.

Do Not Waste Money On Junk Lists

Do Not Waste Money On Junk Lists

It will come as no surprise to you that not all lists are equal. Quality, accuracy, availability, price and so many other factors can vary hugely across different sources.

Do B2B Companies Need to be Compliant with GDPR (General Data Protection Regulation)?

Do B2B Companies Need to be Compliant with GDPR (General Data Protection Regulation)?

 

GDPR is a European legislation that will come into force in May of this year. If you hold data on any person (including business-to-business contacts), you need to know about the new rules governing the collection and use of personal data.

Strategizing to Implement a Responsive B2B Multichannel Marketing Campaign

Strategizing to Implement a Responsive B2B Multichannel Marketing Campaign

Multichannel marketing is about choice - allowing your customers to connect and buy from you through their preferred media.

Founded in 1980, World Innovators has been a pioneer in B2B Marketing Worldwide.