World Innovators B2B Marketing Blog

Top Companies are Turning Back to Direct Mail

Top Companies are Turning Back to Direct Mail

In order to increase effectiveness, all B-to-B marketing campaigns must include some Direct Mail. It is all about that perfect combination of traditional and modern media. As marketing technology has been evolving, there are some people who do not think there is a need for postal campaigns, many believing that direct mail is “dead” or “out of date”.

Direct Mail is Coming Back - B2B Success

Direct Mail is Coming Back - B2B Success

Whether you have used Direct Mail before or not, it is a channel you should be utilizing. While most of your competitors are exclusively using digital messaging, an untapped opportunity is at your fingertips. Direct mail now stands out because postal mail boxes are not being inundated with tons of direct mail pieces. This gives your promotion a chance to be front and center.

Do Not Waste Money On Junk Lists

Do Not Waste Money On Junk Lists

It will come as no surprise to you that not all lists are equal. Quality, accuracy, availability, price and so many other factors can vary hugely across different sources.

Do B2B Companies Need to be Compliant with GDPR (General Data Protection Regulation)?

Do B2B Companies Need to be Compliant with GDPR (General Data Protection Regulation)?

 

GDPR is a European legislation that will come into force in May of this year. If you hold data on any person (including business-to-business contacts), you need to know about the new rules governing the collection and use of personal data.

Founded in 1980, World Innovators has been a pioneer in B2B Marketing Worldwide.